Petter Damré, Commercial Manager PRO AV
Pressrelease Oktober 2025
Exertis Nordics signs an agreement with a new brand: Insta360. An incredibly exciting brand that is now making a significant push in the video communication category.
“We are extremely impressed with what Insta360 has developed and is now bringing to the market. We had the opportunity to get acquainted with their new Connect Video Bar already in February 2025, and there was no doubt among any of us: this journey is one we simply must be part of! We are really looking forward to an exciting new chapter together with Insta360.”
— Petter Damré, Commercial Manager Pro AV, Exertis
With a strong background as a leading action camera manufacturer, Insta360 has a solid foundation, which is reflected in its products. With award-winning innovation – from AI-driven visual intelligence to crystal-clear audio – their Connect Video Bar elevates the meeting room experience to a whole new level. Dual 4K cameras, AI-powered participant tracking, whiteboard mode, and a touch panel that works perfectly in BYOD mode make the experience incredibly seamless and professional. Watch out, a new challenger has arrived in town!
"We're glad to partner with Exertis, a globally time-honored company yet evolving with times. As a young and fast-growing brand in video conferencing, Insta360 is committed to pioneering innovations that are simple, personalized and advanced. Exertis combines rich industry expertise with a forward-looking mindset. Together with Exertis, we are truly excited to boost market opportunities and refresh the modern workspace." —Jason Sun, Global Sales Director, B2B, Insta360
About Insta360
Insta360 is a global technology company founded in 2015 in Shenzhen, China, with offices in Los Angeles, Tokyo, Berlin, and Hong Kong. They specialize in action cameras, 360° cameras, and accompanying software for editing on both mobile and desktop.
The company has revolutionized the industry with its “shoot first, frame later” philosophy, where users can capture everything in 360° and then choose the view afterwards.
About Exertis
Exertis Nordics is one of the Nordic region's largest and fastest growing distributors of IT and Pro AV and AVL products, configuration services, Security & Surveillance and is one of the Nordic region's largest manufacturers of computers. Our head office and warehouse are in Gothenburg, with local offices in Stockholm, Varberg and Umeå in Sweden, Sandefjord in Norway, Helsinki in Finland and Copenhagen in Denmark.
We currently work with over 250 suppliers and more than 4 000 resellers throughout the Nordic region. Since 2014, the company has been part of Exertis Group, one of Europe's largest distributors of technology, and in 2023 our turnover in the Nordics was SEK 3.4 billion.
